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The new “Creative Innovation Lab” call, launched as part of the Creative Europe programme (Cross-sectoral Section), is open until 24 April 2025.

The Creative Innovation Lab encourages actors from different cultural and creative sectors, including the audiovisual sector, to design and test innovative solutions with a potential long-term positive impact on multiple cultural and creative sectors. The aim is to stimulate cooperation between the audiovisual sector and other cultural sectors in order to facilitate their ecological transition and/or improve their competitiveness, as well as their circulation, visibility, availability, variety of European content and audience growth. The action also aims to enable the European audiovisual sector and other cultural sectors to adapt and seize the opportunities offered by the development of Artificial Intelligence and Virtual Worlds.

The call therefore supports projects for the design, development and/or dissemination of innovative tools, models and solutions applicable to the audiovisual sector and other cultural and creative sectors, with a high potential for replicability in these sectors. Projects should focus on one or more of the following topics:

• Virtual Worlds as a new environment for the promotion of European content, audience renewal and the competitiveness of European content industries.
• Innovative business tools for production, financing, distribution or promotion enabled or enhanced by new technologies (AI, big data, blockchain, Metaverse, Virtual Worlds, NFTs, etc.).
• “Greener” practices to reduce the environmental impact of the audiovisual sector and other cultural sectors, in line with the European Green Deal and the New European Bauhaus initiative.

The duration of the proposed projects must be a maximum of 24 months.

The call is open to legal persons, public and private, established in one of the countries eligible for Creative Europe and owned directly or by majority participation by citizens of these countries, which are the EU States and non-EU countries indicated in this document.

In addition to organisations from the cultural and creative sectors, technology companies and start-ups are also invited to participate in the call and the participation of business incubators and accelerators is encouraged.

Projects can be submitted by a single applicant or by a consortium consisting of at least two entities.

The selected projects may be co-financed up to 70% of the eligible costs actually incurred.

More info and official documentation available here

Written by: Margherita Genua