In the Framework of the Creative Europe Cross-Sectoral Strand, a new call for proposals ‘Bridging culture and audiovisual content through digital’ has been recently launched. The cross-sectoral strand of the Creative Europe Programme, shall provide support to testing of new and cross-sectoral business approaches to funding, distributing and monetising creation.

The digital revolution enables the creation of new and innovative artistic creations, but also innovative ways of presenting cultural heritage. In the digital environment, convergence of media, in particular audiovisual, and content is profoundly affecting production and distribution models. By using digital tools, the production of culture and creative goods can find new forms of expression, enhance cultural experiences and bring about new forms of cooperation among artists and other actors.

This action will foster innovative cross-sectoral approaches and tools to facilitate access, distribution, promotion and monetisation of culture and creativity, including cultural heritage.

Support will be given to projects:

• featuring new forms of creation at the cross roads between different cultural and creative sectors, including the audiovisual sector, and through the use of innovative technologies, including virtual reality;
• fostering innovative cross sectoral approaches and tools to facilitate access, distribution, promotion and monetisation of culture and creativity, including cultural heritage.

The results of the undertaken actions should be shared with stakeholders and policy makers through the organisation of a public workshop and assessment of the impact of the action.

The proposal must be submitted by a consortium composed of at least 3 legal entities coming from 3 different countries participating in the Creative Europe Programmeand presenting a diverse range of expertise across several cultural and creative sectors, including audiovisual.

Proposals may be submitted by non-profit organisation (private or public); public authorities (national, regional, local); international organisations; universities; educational institutions; research centres; profit making entities; self-employed persons or equivalent.

Projects including an audiovisual and new digital technology aspect to be implemented in at least one of the following areas: museums, live performance and/or cultural heritage.

The minimum contribution requested per project will be EUR 150.000, representing maximum 60% of the total eligible cost of the project.

Projects requesting less than EUR 150.000 will not be considered as eligible.

The period of eligibility of costs will start on 01 January 2020 and will end on 30 June 2021(18 months).

Deadline for submitting application is 20 June 2019.

Further information and official documents for submission can be found here.